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Direct marketing response rates have steadily increased over the last ten years as subsequent
generations of consumers become more open to purchase through direct channels.
Smart marketers
are integrating marketing and elevating their mix of direct response mediums in order to
capitalize on the trend.
Targeted multi-media direct marketing campaigns post high response
rates and ROI for those savvy enough to take advantage of the drift in consumer behavior.
| Response Rate Trends | ||
| Media | 2003 | 2004 |
| Direct Mail | 1.61% | 1.88% |
| 0.99% | 1.12% | |
| Telephone | 5.73% | 5.78% |
Delivery mechanisms such as mail, e-mail, and telephone rely on highly targeted and accurate lists to reach the desired market. Success in these channels is in large, a direct reflection of the database or list used for the operation.
TMONE utilizes multiple sources to compile its database of consumer and business intelligence. Information is derived from all of the major credit reporting agencies, public records and consumer response. Raw data is analyzed and passed through an internal enhancement process to guarantee the integrity and reach of the database. TMONE boasts the largest database of its kind.
TMONE maintains demographic and behavior files on over 230 million American consumers
and can isolate patterns for 110 million US households. The business database incorporates detailed
information on 14 million US businesses and isolates businesses by industry, size and specific titles
within an organization.
Lists pulled from these databases are highly selectable to allow for maximum
penetration into target markets. TMONE also houses over 50,000 rare and response lists ensuring that
all list needs can be met. Experienced list advisors are on hand to make recommendations based on
your businesses needs.
With roots in direct marketing, TMONE appreciates the intricacies
of mailing and calling lists and relies heavily on its own proprietary
database for accurate marketing intelligence.
Frequent internal use and
unremitting database research has created a unique advantage for TMONE.
Where most list companies have little experience in database marketing, TMONE
has accumulated a wealth of knowledge that is invaluable when developing
marketing campaigns.
While TMONE maintains a strong database
for resale it also retains expert knowledge of effective targeting and
channel efficiencies that are critical when selecting a marketing list
or database.
In addition to possessing a highly verified and accurate database TMONE boasts exceptional pricing and customer service. For regular direct marketers TMONE offers an unparalleled wholesale pricing structure.
TMONE utilizes multiple sources to compile its database of consumer
& business intelligence.
At TMONE we believe that each customer interaction represents an opportunity.
TMONE provides a unique combination of marketing expertise and sound business judgment.
TMONE is an industry performance specialist, and a trendsetter
in quality commitments.