List Marketing Overview

Direct marketing response rates have steadily increased over the last ten years as subsequent generations of consumers become more open to purchase through direct channels.

Smart marketers are integrating marketing and elevating their mix of direct response mediums in order to capitalize on the trend.

Targeted multi-media direct marketing campaigns post high response rates and ROI for those savvy enough to take advantage of the drift in consumer behavior.

Response Rate Trends
Media	2003	2004
Direct Mail	1.61%	1.88%
E-Mail	0.99%	1.12%
Telephone	5.73%	5.78%

Delivery mechanisms such as mail, e-mail, and telephone rely on highly targeted and accurate lists to reach the desired market. Success in these channels is in large, a direct reflection of the database or list used for the operation.

About Our Lists

TMONE utilizes multiple sources to compile its database of consumer and business intelligence. Information is derived from all of the major credit reporting agencies, public records and consumer response. Raw data is analyzed and passed through an internal enhancement process to guarantee the integrity and reach of the database. TMONE boasts the largest database of its kind.

TMONE maintains demographic and behavior files on over 230 million American consumers and can isolate patterns for 110 million US households. The business database incorporates detailed information on 14 million US businesses and isolates businesses by industry, size and specific titles within an organization.

Lists pulled from these databases are highly selectable to allow for maximum penetration into target markets. TMONE also houses over 50,000 rare and response lists ensuring that all list needs can be met. Experienced list advisors are on hand to make recommendations based on your businesses needs.

The TMONE Advantage

With roots in direct marketing, TMONE appreciates the intricacies of mailing and calling lists and relies heavily on its own proprietary database for accurate marketing intelligence.

Frequent internal use and unremitting database research has created a unique advantage for TMONE. Where most list companies have little experience in database marketing, TMONE has accumulated a wealth of knowledge that is invaluable when developing marketing campaigns.

While TMONE maintains a strong database for resale it also retains expert knowledge of effective targeting and channel efficiencies that are critical when selecting a marketing list or database.

In addition to possessing a highly verified and accurate database TMONE boasts exceptional pricing and customer service. For regular direct marketers TMONE offers an unparalleled wholesale pricing structure.